Helping Brands Optimise, Convert & Grow.
AI-Focused, Digital Marketing Specialist.

AI search is reshaping how people discover brands, so increasing visibility means going beyond traditional SEO.

By optimising your content for AI, I can help you with AI and GEO optimisation, ensuring that your pages are structured correctly (eg: using markup schema for AI) and that your content is more discoverable and improve your AI search visibility in ChatGPT and Gemini etc...

✅ Top Tip: use content that builds authority and trust, including founder-led and trend reporting, optimised for search.

When your website shows in AI search results, it's important that the content being shown addresses the question being asked, such as ICP or persona specific questions, eg: 'how can I do this in Software XYZ for XXX Industry?'. Using mid-funnel content, such as buyer guides and comparison pages is a great tactic to address the 'Consideration' stage in the Marketing funnel in 2025.

Using content such as comparisons, FAQs, and nurture emails, you can build trust and guide buyers smoothly through their evaluation process. By delivering personalised messaging, tailoring website journeys, and creating dynamic content that answers key questions, you can be sure that your content is discoverable and more likely to show to your target ICP and Persona.

✅ Top Tip: use gated content (eg: webinars and high value guides) alongside mid-funnel SEO content.

HubSpot was the first CRM to connect directly with ChatGPT in June 2025. This made it possible to use AI tools to uncover friction points in the journey and suggest quick wins for conversion rate optimisation (CRO). By testing landing pages, CTAs, and headlines at speed, you can increase ROI and turn more engaged visitors into qualified leads.

I can help you digest all of your data and combine it from multiple sources, including free tools such as Microsoft Clarity heatmaps and recordings, and HubSpot Custom Events, to understand exactly how users are interacting and engaging with your website.

✅ Top Tip: use interactive tools (such as quizzes and solution finders) to capture high-intent leads, as well as optimise your social proof (eg: case studies) using structured data.

AI makes it easier to keep customers engaged by delivering personalised follow-ups, predicting churn with AI analytics, and creating campaigns that drive loyalty. By tailoring content and remarketing to each customer’s behaviour, you can build stronger relationships, boost lifetime value, and turn happy clients into advocates.

✅ Top Tip: use gated content (eg: webinars and high value guides) alongside help guides and SEO focused support content.